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Juan Antonio Rodríguez

Fantastic billboard poster. Highly sought after, this size has become impossible to find.
±4 meters wide and 3 meters high. Featuring Miles Davis, part of the educator set, part of the iconic Think Different campaign. Check out Steve Jobs' "Think Different" Campaign Speech 09/1997 to see the start of this epic campaign.

Late 1990's billboard poster mounted on 8 panels. Each panel measuring approx. 98 x 149cm.
Panels 1 to 3 mounted on 10mm black MDF with screw holes (4). Panels 4 to 8 mounted on 2mm hardboard on 18mm wooden frame.

In great condition considering the items age. Some folds and nicks, see pictures.

Pick-up preferred or have your favorite art shipper collect the item in Belgium.

About the photographer:
The photograph of Miles Davis used in the "Think Different" campaign was taken by the renowned photographer Jim Marshall. Marshall was known for his extensive work in music photography, capturing some of the most iconic musicians of the 20th century. 

About the campaign:
Upon release, the "Think different" Campaign proved to be an enormous success for Apple and TBWA\Chiat\Day. Critically acclaimed, the spot received numerous awards and accolades, including the 1998 Emmy Award for Best Commercial and the 2000 Grand Effie Award for most effective campaign in America.

In retrospect, the new ad campaign marked the beginning of Apple's re-emergence as a marketing powerhouse. In the years leading up to the ad Apple had lost market share to the Wintel ecosystem which offered lower prices, more software choices, and higher-performance CPUs. Worse for Apple's reputation was the high-profile failure of the Apple Newton, a billion-dollar project that proved to be a technical and commercial dud. The success of the "Think different" campaign, along with the return of Steve Jobs, bolstered the Apple brand and reestablished the "counter-culture" aura of its earlier days, setting the stage for the immensely successful iMac all-in-one personal computer and later the Mac OS X (now named macOS) operating system. 

Advertising poster

Jim Marshall - Think Different - Apple billboard - Miles Davis - 1990s

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Jim Marshall - Think Different - Apple billboard - Miles Davis - 1990s

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