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Industrial & Contemporary Design, brought to you by {name}. 

Ashley Calvert


Iconic poster about the Lake Balaton region

The poster is, titled "Balaton látképe," offers a fascinating glimpse into the visual culture and tourism promotion of early 20th-century Hungary. It features a detailed aerial view of Lake Balaton, the largest lake in Central Europe, surrounded by notable towns and landmarks, underscored by images of modern transportation—a steamboat and an airplane—inserted prominently within the scene. This combination of map, landscape, and transportation iconography reflects not only the rise of tourism in Hungary but also the country's embrace of technological progress at the time.

The depiction of the airplane soaring over Lake Balaton is particularly telling. Aviation was still a relatively new and exciting mode of travel during the early 20th century, symbolizing progress, speed, and modernity. By showcasing an airplane, the designer links Lake Balaton—a popular domestic holiday destination—with this forward-thinking energy. It implies that this natural wonder is accessible to a wide range of travelers, from those arriving by steamboat to those exploring new modes of transport like flight. The steamboat, by contrast, evokes the historical and leisurely aspects of travel, with water transportation having been long associated with European travel culture.

Additionally, the map-like quality of the poster, with labels for towns and tourist destinations around the lake, serves both as a practical guide and a piece of art, promoting the region’s diverse attractions. Locations like Balatonfüred, Tihany, and Siófok, which are named, were among the key holiday resorts, inviting visitors to explore the region.

In conclusion, this poster is more than just a travel advertisement; it represents a moment in history where Hungary, through Lake Balaton, was keen to market itself as a hub of modernity and leisure. The choice to emphasize both traditional and modern travel methods reflects a country at the intersection of past and future, aiming to draw in both domestic and international tourists through the combined allure of natural beauty and technological innovation.

Official offset print of the original one

Shipping is with full insurance

Poster - Travels - Hungary

So-Ky - Balaton (Lake) Tourism poster  - vintage mid century - airplane, aviation, sailing bolt, ship - 1940s

Vintage & Industrial Furniture

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In original box

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+ Extra item (see description)

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Vintage & Industrial Furniture

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So-Ky - Balaton (Lake) Tourism poster - vintage mid century - airplane, aviation, sailing bolt, ship - 1940s

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Vintage & Industrial Furniture

This object is no longer available, but there’s still lots to explore

So-Ky - Balaton (Lake) Tourism poster - vintage mid century - airplane, aviation, sailing bolt, ship - 1940s

Popular in Vintage & Industrial Furniture

1582 objects

Related collections