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The evolution of Modern Art, brought to you by {name}

Kai Brückner

Peter Beard aux manettes en 2009 pour le célébrissime calendrier Pirelli.
Photographie réalisée dans les complexes d’Abu Camp et Jack’s Camp, sanctuaires de 
la nature sauvage possédant la plus large population d’éléphants au monde.
Ce calendrier, souvent surnommé « Le Cal » ou « The Cal », une idée à l'origine de la filiale 
marketing de la marque, basée en Angleterre, a un tirage limité de quelques milliers 
d'exemplaires.

Il n’est pas vendu, mais seulement offert comme cadeau d’entreprise à des clients importants 
de Pirelli ou à des célébrités. Simple cadeau publicitaire à l’origine, le calendrier Pirelli est 
devenu un objet culte, sans doute le calendrier le plus prestigieux au monde comme le 
confirment de nombreux photographes de mode ; Annie Leibovitz précise que travailler pour 
le Calendrier est comme entrer dans un « club exclusif, un très exclusif club. » Terry Richardson 
indique que c'est le plus grand moment de sa carrière. 

Impression digitale couleur avec pelliculage brillant. Lamination de surface à chaud.
Ancien exemplaire de montage Misomex (Machine de réplication de films ou
fichiers CTP -Computer to Plate- pour l’imposition des plaques offset).
Imprimeur SERAG. Medium resolution. Later print.
Format 14,2 x 21 cm, collée sur carte bois 24 x 30 cm.
En très bon état.
Etiquette et annotations au verso.



Digital print - Not signed - 2010

Peter Beard - Abu Camp & Jack’s Camp, Botswana. Pirelli Calendar 2009

Photography

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7 April

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2020+

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Bert Stern (1929–2013)

fbArt

Robert Capa (1913–1954)

Karl Alinghi

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Malick Sidibé (1935–2016)

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