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Nicolas Charara

For the Discerning Collector: An Original 1979 BMW M1 (E26) Press & Sales Brochure

This is not merely a document; it is a rare artifact from the genesis of BMW's M-Division. What you are viewing is an exceptionally scarce, original period brochure for the legendary BMW M1 (E26), the car that started it all.

This specific piece is a time capsule from February 1979 (as confirmed by the print code 811 001 035 2/79), placing it directly at the heart of the M1's limited production run.

Why This Brochure is an Essential Acquisition
The BMW M1 is the founding father of the "M" legacy, a homologation special born for the racetrack and penned by the legendary Giorgetto Giugiaro. As BMW's first and only mid-engined supercar, its place in German automotive history is monumental.

This brochure is a tangible link to that history, possessing qualities that elevate it far beyond typical automobilia:

Exceptional Rarity: With only approximately 453 M1s ever built, original promotional materials are significantly rarer than the cars themselves. Many were discarded, lost, or damaged over the decades. Finding one in this condition is a true discovery.

Confirmed European Provenance: This is not a common reprint. It is the original Dutch-language (Nederlands) version, printed for the Netherlands market. Crucially, it bears the original dealer stamp of "Alimpo b.v., Parkstraat 87, Den Haag," cementing its authenticity and specific European history.

Iconic Content: The brochure unfolds to reveal stunning, high-concept monochrome photography that captures the M1's aggressive and futuristic lines. It features detailed cutaways of the spaceframe chassis and, most importantly, the legendary M88 3.5-liter straight-six engine—the first-ever "M" power plant that would later power the M635CSi and the first-generation M5.

Historical Documentation: This document provides the original technical specifications, performance data (0-100 km/h in 5.6 sec), and the engineering philosophy that BMW communicated to its very first supercar clientele.

An Investment in M-Power History

For the serious BMW enthusiast, M-Power collector, or a current M1 owner, this brochure is the ultimate "case candy." It is the perfect piece to be framed in a collection, displayed at a concourse event, or reunited with the vehicle it was designed to sell.

Owning this is not just owning paper; it is owning a verified piece of the M1's soul. It is a conversation piece that represents the pinnacle of 1970s German engineering and Italian design.

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Brochure - BMW - M1 - 1979

Automobilia & Motobilia

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with Italian registration

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Brochure - BMW - M1 - 1979

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