Description: This is a rare double-sided Japanese enamel advertising sign for the Kawabe Brewery (川淵醸吟), promoting two of its sake brands: “御前山” (Gozenyama) on one side and “菊” (Kiku) on the reverse. The sign’s striking red, white, and navy blue color palette and bold calligraphy represent classic pre-war Japanese design. The enamel surface still retains its vibrant glaze despite visible wear and aging, which add authentic character. The main text “御前山” translates to Gozenyama, a sake brand likely named after a mountain or revered local landmark, while “菊” means chrysanthemum, a traditional Japanese motif symbolizing longevity and celebration. The top inscriptions “櫻錦誉暖” are stylized slogans referencing quality and warmth — hallmarks of Japanese sake advertising in the early 20th century. Based on the typography, enamel style, and use of traditional vertical kanji layout, this sign dates from the early Shōwa era (circa 1930s–1940s). These signs were hand-fired enamel plates typically displayed outside liquor stores, making this an appealing collectible for lovers of vintage Japanese design and sake culture. • Dimensions: approx. 45 × 31 cm • Material: Heavy-gauge enamel on metal (double-sided) • Origin: Japan • Manufacturer/Brand: 川淵醸吟 (Kawabe Brewery) • Period: Early Shōwa era (c.1930–1945) • Condition: Shows signs of use and age including edge wear, enamel chips, and small rust spots — consistent with authentic vintage enamel advertising. ⸻ Popular Search Keywords: Japan, Enamel, Vintage, Sake, Sign, Advertising, Brewery, Showa, Japanese, Retro, Metal, Collectible, Liquor, Barware, Antique, Kawabe, Gozenyama, Kiku ⸻ 【Important Information】 ・International customers are responsible for any import duties, taxes, and fees not included in the item price or shipping costs. Please note that the VAT paid to Catawiki is separate from and does not include your country’s import duties or customs clearance fees. Additional charges may be levied upon delivery at the discretion of your local customs authorities. We strongly advise checking with your country’s customs office regarding these potential additional costs before bidding or purchasing. Prompt payment of these charges ensures timely delivery. ・Delivery Details: Most items are shipped via Japan Post (airmail). Upon request, delivery via DHL or FedEx can be arranged at an additional cost. ・Damage or Issues: Should you receive a damaged item, please contact us immediately before leaving a negative review. We appreciate your understanding and cooperation. For damage claims, please report to your nearest post office within 7 days of delivery. Please also promptly contact us and Catawiki Support. ・Due to the suspension of the “de minimis” exemption in the United States, import duties may be higher for shipments to the US. US bidders should be aware of this. As EMS shipments to the US are currently suspended, we will ship via DHL. Shipping costs will be higher than before; we appreciate your understanding.