Cartel - Michelin - Azulejos 1960s





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Description from the seller
Michelin tile advertising poster – circa 1960
Magnificent advertising composition made in tile by the historic firm Cicosa (Valencia, Spain) around 1960, created as a decorative element for Michelin workshops. The piece consists of 11 tiles, each measuring 15 x 15 cm, alternating between solid yellow backgrounds and others featuring the iconic figure of the Michelin man (Bibendum) in various dynamic poses.
The sequence shows a remarkable period graphic design, intended to attract attention and reinforce the brand's visual identity. The total size of the composition measures approximately 169 x 19 cm.
A rare and valuable collectible ceramic advertising piece, very difficult to find complete and in such good condition.
Seller's Story
Michelin tile advertising poster – circa 1960
Magnificent advertising composition made in tile by the historic firm Cicosa (Valencia, Spain) around 1960, created as a decorative element for Michelin workshops. The piece consists of 11 tiles, each measuring 15 x 15 cm, alternating between solid yellow backgrounds and others featuring the iconic figure of the Michelin man (Bibendum) in various dynamic poses.
The sequence shows a remarkable period graphic design, intended to attract attention and reinforce the brand's visual identity. The total size of the composition measures approximately 169 x 19 cm.
A rare and valuable collectible ceramic advertising piece, very difficult to find complete and in such good condition.

