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Tom Hopman

This is Viz, the visually stunning and rarely seen style magazine, and an even scarcer full set (1978-1981).

Viz appeared at newsagents just as the equally brilliant but short-lived Deluxe magazine folded in 1978.  Its defining characteristics were bold graphic design and an irreverent humour very much of its day.  Much like the French magazine magazine 'Facade' in format; brilliant wrap-around covers that often told an entirely different story with the ‘reveal’.  

With an anarchic approach to its advertising, Viz screams confidence and rides the first swells of the new wave tsunami carving a path shortly to be followed by i-D in 1980.

Published, edited and designed by its founder Ferry Zayadi, Viz touched on the visual side of a number of subjects including music, fashion, architecture, set and shop design.

Much like i-D, Zayadi was interested in personalities - it was all about the people.  

Features included fashion designers - with the 'Hello I'm Kansai Yamamoto' feature, Claude Montana, Katherine Hamnett, Kenzo, Zandra Rhodes, Margaret Howell and JPG.  

Artists Andy Warhol, Allen Jones and Edward Bell.  Musician Brian Eno, the architect Gaetano Pesce, magazine mogul Pearce Marchbank, 

Photographers and film makers Helmut Newton (including one cover), Derek Jarman, Christa Peters & Bob Carlos Clarke, 

It’s the perfect 12”. We only wish it played for longer!

Edition: First, London, Softcover, Staple bound, 52 pages approx per issue.  

15 issues 1-15.  Scarce and all in excellent condition. Very rare indeed.


About the seller: 

Elegantly Papered is a curated fashion magazine archive of 70,000 vintage magazines and lookbooks based on the southeast coast of England. The collection spans over 100 years of fashion and culture from the late 1800's to the present day. 

The archive’s primary theme is fashion with substantial complementary collections of esoteric arts, counterculture and media titles ranging from extremely rare runs of pre-war Vogue, to complete sets of genre-defining titles like Nova, i-D and Fleur Cowles' Flair.

ElegantlyPapered regularly provides material for international fashion houses, photographers, artists and private collectors, as well as lending to museums such as The National Portrait Gallery, V&A and Design Museum in London.

Magazines are increasingy sought after as the new accessible way to collect art, and many hard-to-find titles have tripled in value since Elegantly Papered started collecting around 20 years ago. 

Art, Fashion, Photography, 1970/80's Style magazines - Quantity: 15 - 15 issues in a complete run 1978-1981 - Book related object

Viz fashion magazine - A complete set  - 1978/1981

Art & Photography Books

Reserve price

No reserve price

Budget

From

Closing date

27 August

Thursday

22 August

21 August

Sunday

Wednesday

tomorrow

23 August

25 August

26 August

30 August

Tuesday

Location

Japan

France

Germany

Italy

The Netherlands

Spain

Belgium

Norway

Romania

United Kingdom

Austria

Switzerland

Poland

Hong Kong

United States

Israel

Portugal

Czech Republic

Denmark

Greece

Luxembourg

Taiwan

Brand

Rolex

Patek Philippe

Bulgari

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Object

Book

Photo book

Print

Reference book

Coffee table book

Photograph

Magazine

Lithograph

Poster design

Comic print

Biography

Photo album

Giclée

Enamel sign

Calendar book

Catalogue

Asian art and objects

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Bible

Book portfolio

Manuscript

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Material

Plastic

Enamel

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Condition

As new

Good

Very good

Fine

Fair

Mixed / Multiple

Excellent condition

Good condition

A (excellent - mint condition)

Extremely fine

Very fine

Needs restoration

Poor

Good condition - used with small signs of aging & blemishes

Extras

Dust jacket

Signed

Slipcase

Signed by author

Signed by illustrator

Fold out maps or plates

Tipped in plates

Inscribed by author

Hand coloured illustrations

Other - see description

Period

1980-1990

2000-2010

1990-2000

1940-1950

1970-1980

1950-1960

2010s

2010-2020

2020+

Shōwa period (1926-1989)

1920-1930

2000s

19th century

Subject

Photography

Erotica

Illustrated

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Music

Reference

Movies and television

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Art & Photography Books

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Viz fashion magazine - A complete set - 1978/1981

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