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Tom Hopman

This is Viz, the visually stunning and rarely seen style magazine, and an even scarcer full set (1978-1981).

Viz appeared at newsagents just as the equally brilliant but short-lived Deluxe magazine folded in 1978.  Its defining characteristics were bold graphic design and an irreverent humour very much of its day.  Much like the French magazine magazine 'Facade' in format; brilliant wrap-around covers that often told an entirely different story with the ‘reveal’.  

With an anarchic approach to its advertising, Viz screams confidence and rides the first swells of the new wave tsunami carving a path shortly to be followed by i-D in 1980.

Published, edited and designed by its founder Ferry Zayadi, Viz touched on the visual side of a number of subjects including music, fashion, architecture, set and shop design.

Much like i-D, Zayadi was interested in personalities - it was all about the people.  

Features included fashion designers - with the 'Hello I'm Kansai Yamamoto' feature, Claude Montana, Katherine Hamnett, Kenzo, Zandra Rhodes, Margaret Howell and JPG.  

Artists Andy Warhol, Allen Jones and Edward Bell.  Musician Brian Eno, the architect Gaetano Pesce, magazine mogul Pearce Marchbank, 

Photographers and film makers Helmut Newton (including one cover), Derek Jarman, Christa Peters & Bob Carlos Clarke, 

It’s the perfect 12”. We only wish it played for longer!

Edition: First, London, Softcover, Staple bound, 52 pages approx per issue.  

15 issues 1-15.  Scarce and all in excellent condition. Very rare indeed.


About the seller: 

Elegantly Papered is a curated fashion magazine archive of 70,000 vintage magazines and lookbooks based on the southeast coast of England. The collection spans over 100 years of fashion and culture from the late 1800's to the present day. 

The archive’s primary theme is fashion with substantial complementary collections of esoteric arts, counterculture and media titles ranging from extremely rare runs of pre-war Vogue, to complete sets of genre-defining titles like Nova, i-D and Fleur Cowles' Flair.

ElegantlyPapered regularly provides material for international fashion houses, photographers, artists and private collectors, as well as lending to museums such as The National Portrait Gallery, V&A and Design Museum in London.

Magazines are increasingy sought after as the new accessible way to collect art, and many hard-to-find titles have tripled in value since Elegantly Papered started collecting around 20 years ago. 

Art, Fashion, Photography, 1970/80's Style magazines - Quantity: 15 - 15 issues in a complete run 1978-1981 - Book related object

Viz fashion magazine - A complete set  - 1978/1981

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Viz fashion magazine - A complete set - 1978/1981

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