M.&P. (Smulders) Anijsmelk-Tabletten – Pre-War Wooden Advertising Display Box, Netherlands ca. 1930 In excellent condition – No reserve. Exceptional original pre-war wooden advertising display box for Anijsmelk-Tabletten by M.&P. (Smulders), Rotterdam. A genuine point-of-sale counter display from circa 1930, produced for pharmacies and grocery shops. The interior lid features the original printed advertisement with remarkably bright and vivid period colours; the exterior shows the classic slogan “Beslist het beste merk”. This piece has survived in a strikingly clean condition and presents as a true eye-catcher with strong graphic impact and authentic patina. Object details Origin: Netherlands (Rotterdam) Maker / Brand: M.&P. (Smulders) Period: Pre-war, ca. 1930 Material: Printed wood (inside and outside) Type: Countertop advertising display box with hinged lid Dimensions: 8 × 28 × 18 cm (h × w × d) Condition: Excellent, clean vintage condition with bright and vivid colours; only minimal, honest age-related wear; no cracks, no structural issues Historical & cultural context M.&P. (Smulders) aniseed milk tablets have a rich Dutch history and have been produced in Rotterdam since 1854. The tablets were a classic household product, widely used to prepare anijsmelk in a simple way by dissolving a tablet in hot milk. Such products were part of everyday domestic culture in the Netherlands and were commonly marketed through visually strong counter displays like this example. Surviving original shop display boxes from this period are increasingly scarce, as they were utilitarian retail items and usually discarded after use. This example represents an authentic fragment of early 20th-century Dutch commercial and pharmaceutical advertising culture. Carefully packed and shipped worldwide.