If time flies than time from Tag Heuer watchs flies high with the luxurious brand is sought after by collectors around the world. This richly illustrated book presents the history of the Tag Heuer brand and the people behind its success. From its founding as a small watchmaking workshop in 1860 to its international success at the end of the 20th century, the Heuer brand, known as TAG Heuer since 1985, has established itself as a leading sports watch manufacturer thanks to its rich tradition and continuous innovation. The company's creations—revolutionary stopwatches, legendary chronographs, and elegant wristwatches—have become benchmarks, representing outstanding quality and timeless elegance. Heuer was a pioneer in professional sports timekeeping, and building on this foundation, TAG Heuer revolutionized Formula 1 timing. The adventure of the people who have shaped Heuer and TAG Heuer, striving to master time for over 135 years, is chronicled in this book, illustrated with the most beautiful images in the history of time. Please note small tears along edge of dust jacket. Black endpapers and black cloth covering with Tag Heuer stamped on cover and spine. The hollow square spine is not glued to the board of the spine. Very solid.