This authentic Japanese enamel advertising sign (horo kanban) promotes Adacron (アダカロン), featuring a bold red background with striking white typography characteristic of Japan’s mid-20th century commercial signage. The sign prominently displays the phrases: * 品質本位 (“Quality First”) * アダカロン (Adacron) The lower section includes a bottle-shaped logo, reinforcing its original use as a pharmaceutical or healthcare product advertisement. Although the reverse side is plain, the front retains its vivid enamel finish, making it an attractive decorative and collectible piece. The sign exhibits genuine age-related wear, including enamel loss, scratches, rust, oxidation, and weathering, all consistent with decades of outdoor use. These authentic signs of age enhance its historical character and collector appeal. Dimensions * Height: Approx. 43 cm * Width: Approx. 12 cm Estimated production period * c. 1950s–1960s Condition * Original vintage condition. * Enamel chips, scratches, rust, oxidation, edge wear, and surface stains are present. * The reverse shows oxidation and wear from age and outdoor exposure. * Please examine the photographs carefully, as they form an important part of the description. Keywords Enamel, Sign, Horo, Advertising, Pharmacy, Medicine, Pharmaceutical, Vintage, Retro, Japan, Showa, Adacron, Collectible, Industrial, Antique