Kunst

Einrichtung und Dekoration

Schmuck und Edelsteine

Uhren, Schreibgeräte und Feuerzeuge

Mode

Münzen und Briefmarken

Comics und Animation

Oldtimer, Motorräder und Automobilia

Wein, Whisky und Spirituosen

Asiatische Kunst und Stammeskunst

Sammelkarten

Spielzeug und Modelle

Archäologie und Naturkunde

Sport

Musik, Filme und Kameras

Bücher und historische Memorabilien

Die schönsten Objekte – präsentiert von {name}

Christian Plat

Few artifacts capture the spirit of Japan's post-war cultural renaissance like this extraordinary double-sided enamel sign. When American occupation authorities lifted restrictions on alcohol production, signs like this heralded the return of Japan's ancient brewing traditions—now backed by modern industrial techniques and bold commercial confidence.

This remarkable advertising sign promoted Sanraku Company's "New Sake and Shochu" (新清酒・焼酎), measuring approximately 39×30cm in classic double-sided enamel construction. Discovered in a Nara prefecture estate collection, this piece represents the resurgence of Japanese alcohol culture during the crucial reconstruction years when traditional industries rebuilt themselves with modern marketing approaches.

Sanraku Company emerged as a significant player in Japan's post-war distillery industry, combining traditional brewing knowledge with industrial-scale production methods. The "new" designation reflected both improved quality control and the company's modern approach to product development—crucial factors when competing for consumers whose tastes had evolved during the occupation period. This sign likely dates to the late 1940s or early 1950s, when alcohol producers were aggressively rebuilding market presence.

The double-sided enamel construction represents premium commercial signage of the era. Multiple firing processes created brilliant, durable surfaces capable of withstanding years of outdoor exposure while maintaining color vibrancy. Such signs were significant investments for retailers, typically reserved for premium brands or major promotional campaigns. The survival of both sides intact suggests careful preservation by someone who recognized its historical significance.

What makes this piece particularly compelling is its connection to Japan's complex relationship with alcohol during the reconstruction period. Traditional sake brewing had ancient cultural significance, while shochu represented more democratic drinking traditions. By promoting both products together, Sanraku appealed to diverse consumer segments while demonstrating the industry's confidence in cultural continuity despite dramatic social changes.

The graphics showcase the evolution of Japanese commercial design from pre-war traditional aesthetics toward the streamlined modernism that would characterize Japan's economic miracle years. Clean typography and balanced composition reflect Western advertising influences while maintaining distinctly Japanese sensibilities—a synthesis that became characteristic of post-war Japanese commercial art.

For collectors of Japanese cultural artifacts, this sign represents more than alcohol advertising—it documents the reconstruction of traditional industries using modern techniques and marketing approaches. The alcohol industry's recovery paralleled Japan's broader economic renaissance, making such pieces tangible connections to that extraordinary transformation period.

The condition shows appropriate aging for a sign that served its intended commercial purpose, with surface variations and minor imperfections that enhance rather than diminish its authenticity. The double-sided preservation is particularly remarkable, as outdoor exposure typically damages one side more severely than the other.

Contemporary design enthusiasts will appreciate the sign's mid-century aesthetic and vibrant colors, perfect for adding historical depth to modern interiors. The cultural context provides rich conversation material for those interested in post-war Japanese society, traditional industries, and commercial design evolution.

This piece survived the consolidation of Japan's alcohol industry and the disappearance of many regional brands that characterized the immediate post-war period. Sanraku itself eventually merged with larger companies, making original promotional materials increasingly rare. Such signs now serve as windows into a dynamic period when traditional Japanese industries rebuilt themselves with unprecedented ambition and modern methods.

The historical significance extends beyond commercial history to encompass broader themes of cultural resilience, industrial modernization, and the complex process of maintaining traditional practices within rapidly changing social contexts—themes that defined Japan's remarkable post-war transformation.

Shipping & Handling
We ship worldwide via DHL or EMS with full insurance and tracking. Professional packing ensures safe arrival; combined shipping available for multiple wins. Local customs duties are the buyer's responsibility.

Seller Guarantee
We specialise in authentic Japanese commercial signage and guarantee this piece's authenticity. Questions welcome – we reply within 24 hours.

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1960-1970 - Mäßiger Zustand - stark gebraucht & mit möglicherweise fehlenden kleineren Teilen

Werbeschild - Emaille

Vintage-Möbel und Möbel im Industrial-Stil

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Ohne Mindestpreis

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Mittwoch

morgen

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6 April

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Zustand

Guter Zustand - gebraucht, mit geringfügigen Altersspuren & Mängeln

Hervorragender Zustand - kaum gebraucht, mit minimalen Altersspuren & Verschleißerscheinungen

Guter Zustand - gebraucht mit geringen Alterungsanzeichen

Wie neu - unbenutzt

Mäßiger Zustand - stark gebraucht & mit möglicherweise fehlenden kleineren Teilen

exzellenter Zustand

Guter Zustand

Schlechter Zustand - stark gebraucht, mit großen Rissen, Schäden oder erheblichen Fehlstellen

Sehr gut

Sehr gut – geringe Verschleißerscheinungen

Neuwertig

Nahezu neuwertig

Hervorragend

Sehr schlechter Zustand - mit deutlichem Verfall, Verlust der Originaltextur oder der Materialfestigkeit

Guter Zustand, siehe Beschreibung

A- (gut - winzige Unvollkommenheiten)

B+ (gut - kleine Unvollkommenheiten)

Sehr guter Zustand, sehr leichte Verschleißerscheinungen

Gut – sichtbare Verschleißerscheinungen

ausgezeichnet

In gutem Gesamtzustand

Sehr guter Zustand

Originalzustand

Exzellenter Zustand - kaum getragen mit minimalen Gebrauchsspuren

Zubehör

Keine Extras

In Originalverpackung

Netzkabel

Ohne Originalverpackung

mit Handbuch

Periode

1960-1970

1950-1960

1970-1980

2000-2010

1990-2000

1980-1990

1940-1950

2010–2020

2020 und ff.

1930-1940

1920-1930

1910-1920

1900-1910

1850-1900

2024

Vintage-Möbel und Möbel im Industrial-Stil

Dieses Objekt ist leider nicht mehr verfügbar, aber es gibt noch viel zu entdecken

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