Elio Fiorucci - Fiorucci - 2017

Rare and opulently designed book about the legendary Fiorucci brand – an impressive visual archive of 1970s and 1980s fashion, art, and pop culture.
The book brings together an extraordinary variety of content:
Fashion photography & editorials: experimental, often provocative shoots with iconic looks
Advertising graphics & campaigns: original advertisements, posters, and vibrant layouts in the signature Fiorucci style
Store design & staging: insights into the legendary boutiques conceived as creative experiential spaces
Illustrations & collages: playful visual worlds between Pop Art, comics, and advertising
Zeitgeist documentation: the disco era, club culture, street style, and international subcultures
A special focus lies on the connections to significant artists and personalities of the time:
Close ties to Pop Art and Andy Warhol
Influences and intersections with artists such as Keith Haring and Jean-Michel Basquiat
Presence in the music and club scene, including around Madonna
Moreover, the book compellingly showcases a central hallmark of Fiorucci:
The unwavering fusion of art and commerce. Although this union had already been explored by Pop Art – for example with Andy Warhol – Elio Fiorucci took a decisive step further: he made fashion itself into an artistic gesamtkunstwerk. His stores, campaigns, and products were not just about selling, but part of a cultural staging.
The book documents precisely this approach – less as a linear narrative, more as an inspiring, visual network of images, ideas, and influences.
An extraordinary collectible for lovers of fashion, graphic design, and pop culture – and an authentic testament to a time when the boundaries between art and consumption dissolved in lasting ways.