Rollei A110 Analogue camera

The Rollei A110 is one of the most peculiar and fascinating cameras ever produced in the 110 format. Made in the 1970s by Rollei, it represents an ambitious attempt: to bring high-quality design to a machine that is incredibly compact.

At first glance it almost looks like a design object more than a camera. When closed it is very small, elegant, with metallic finishes that draw attention. But the real twist comes when you open it: the body slides forward and the camera “stretches,” revealing the lens and becoming ready to shoot. It’s a smooth, precise movement, almost mechanically satisfying.

This system is not just aesthetic. It serves to protect the lens when not in use and to keep incredibly small dimensions. It’s a camera you can really slip into your pocket without noticing.

Despite the 110 format, often considered limited, the Rollei A110 focuses on quality. It mounts a Tessar 23mm f/2.8 lens, a traditional optical design. The rendering is surprising for the format: