Looza - Mirror - Glass, Wood - Advertising Sign Frame
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Selected by Ashley Calvert
He has 15 years of experience trading 20th century glass and antiques.
Estimate € 190 - € 230
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Vintage Looza fruit juice advertising mirror, a historic Belgian brand distributed in Italy by Pepsi Cola, with a glass and wood frame, 44 cm wide by 57 cm high with 1 cm depth, weighing 2.7 kg, in excellent condition with rare use and only light signs of wear and aging.
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Description from the seller
Vintage advertising mirror for Looza fruit juices, a historic Belgian brand distributed in Italy by Pepsi-Cola. Dating from the late 1970s or early 1980s.
It was commissioned by the Pepsi-Cola marketing department, which at the time, and still today, handled the distribution of the Looza brand in Italy.
The central depiction shows the full historical range of Looza juices in glass bottles.
The upper part is adorned with an elegant decorative silkscreen featuring a lush basket of mixed fruit (pineapple, grapes, pears and apples), recalling the product’s freshness.
At the bottom the classic logo "LOOZA".
The mirror is in perfect conservation condition. The glass has no cracks nor losses in the silkscreen. The frame is also in excellent condition, retaining its original integrity and presenting only the normal and mild signs of time that certify its authenticity and vintage charm.
Perfect for decorating a pub, a tavern, a home bar corner or to enrich a collection of advertising memorabilia.
Mirror dimensions including frame: 44 cm wide, 57 cm high, 1 cm deep. Weight 2.7 kilograms.
Vintage advertising mirror for Looza fruit juices, a historic Belgian brand distributed in Italy by Pepsi-Cola. Dating from the late 1970s or early 1980s.
It was commissioned by the Pepsi-Cola marketing department, which at the time, and still today, handled the distribution of the Looza brand in Italy.
The central depiction shows the full historical range of Looza juices in glass bottles.
The upper part is adorned with an elegant decorative silkscreen featuring a lush basket of mixed fruit (pineapple, grapes, pears and apples), recalling the product’s freshness.
At the bottom the classic logo "LOOZA".
The mirror is in perfect conservation condition. The glass has no cracks nor losses in the silkscreen. The frame is also in excellent condition, retaining its original integrity and presenting only the normal and mild signs of time that certify its authenticity and vintage charm.
Perfect for decorating a pub, a tavern, a home bar corner or to enrich a collection of advertising memorabilia.
Mirror dimensions including frame: 44 cm wide, 57 cm high, 1 cm deep. Weight 2.7 kilograms.
Details
Era
1900-2000
Weight
2.7 kg
Title additional information
Advertising Sign Frame
Number of objects
1
Country of origin
Italy
Manufacturer/brand
Looza
Material
Glass, Wood
Condition
Excellent condition: barely used with minimal signs of wear
External height
57 cm
External width
44 cm
Internal height
57 cm
Internal width
44 cm
Depth
1 cm
Diameter
44 cm
Estimated period
1970-1980
