Superpila - Advertising sign - Plastic, 1960s

Vintage illuminated advertising sign of the Superpila brand.

Company: Superpila was an Italian company that produced electric batteries.

Its historic trademark, filed on April 19, 1927 with the Florence Chamber of Commerce, consisted of the name superpila in uppercase letters; the upper part of the S and the lower right part of the final A extended, creating two parallel lines, respectively above and below the inscription. After the acquisition by Kraft, those lines were removed.

A collectible item of historical-technological interest.

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