MICHELIN - PNEUMATICI VELO - 1970s

For sale, a magnificent Michelin advertising lithograph produced in Italy by the historic printing house Arti Grafiche F.lli Bonetti of Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of graphic design from the 20th century. The poster comes from an old archive stock, which explains its extraordinary condition; it appears freshly printed.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (same as the original design of 1959)
Dimensions: 67 x 48 cm.
Support: high-quality high-weight paper with a matte finish, of excellent technical quality.
Condition: Impeccable (A+), no signs of use, no creases, no holes, and colors are fully vibrant.

Shipping: It will be sent with the utmost care in a rigid high-strength cardboard tube to ensure it arrives in its current state.

Europe shipments. On the islands the shipping price may vary.