Playmen - 1960s - Advertising sign - Plastic
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Selected by Ashley Calvert
He has 15 years of experience trading 20th century glass and antiques.
Estimate € 130 - € 190
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Official Playmen illuminated sign in plastic, Italy, 63.3 × 29.3 × 10.9 cm, dating to 1960–1970, by Playmen, in good used condition with minor aging marks and stains.
AI-assisted summary
Description from the seller
vintage illuminated sign for subscriptions to the Italian erotic magazine Playmen, published by Tattilo Editrice.
The Playmen magazine has been a pillar of Italian erotic publishing from the 1960s to the 1990s. The sign features the magazine's distinctive red logo on a white background.
indissolubly linked to the figure of Adelina Tattilo (often nicknamed "Mrs Playmen"), one of the first and most influential women entrepreneurs in the country's publishing industry.
The Playmen magazine was founded in 1967 by Saro Balsamo. In 1969, following a split, Adelina Tattilo took exclusive control, founding the publishing house that bore her name.
The challenge to Playboy: In an era when the American version of Playboy was banned in Italy, Tattilo Editrice won a very tough plagiarism lawsuit against Hugh Hefner's empire, proposing an erotism considered more authentic, refined and Mediterranean.
The scoop of the century: In 1972 the publishing house gained worldwide notoriety by publishing the famous exclusive nude images of Jacqueline Kennedy Onassis, cementing the commercial success of the publication.
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Seller's Story
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Translated by Google Translatevintage illuminated sign for subscriptions to the Italian erotic magazine Playmen, published by Tattilo Editrice.
The Playmen magazine has been a pillar of Italian erotic publishing from the 1960s to the 1990s. The sign features the magazine's distinctive red logo on a white background.
indissolubly linked to the figure of Adelina Tattilo (often nicknamed "Mrs Playmen"), one of the first and most influential women entrepreneurs in the country's publishing industry.
The Playmen magazine was founded in 1967 by Saro Balsamo. In 1969, following a split, Adelina Tattilo took exclusive control, founding the publishing house that bore her name.
The challenge to Playboy: In an era when the American version of Playboy was banned in Italy, Tattilo Editrice won a very tough plagiarism lawsuit against Hugh Hefner's empire, proposing an erotism considered more authentic, refined and Mediterranean.
The scoop of the century: In 1972 the publishing house gained worldwide notoriety by publishing the famous exclusive nude images of Jacqueline Kennedy Onassis, cementing the commercial success of the publication.
Spedizione tracciata
Seller's Story
Present on Catawiki since 2017
Seller always present for any doubt of the buyer.
High feedback score for products, shipping and correctness.
Translated by Google TranslateDetails
Era
1900-2000
Country of origin
Italy
Material
Plastic
Designer/artist/maker
Playmen - 1960s
Condition
Good condition - used with small signs of aging & blemishes
Height
63.3 cm
Width
29.3 cm
Depth
10.9 cm
Estimated period
1960-1970
Qualification
Original/official
