MICHELIN - PNEUMATICI VELO - 1970s





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Michelin advertising lithograph poster titled PNEUMATICI VELO, produced in Italy by Arti Grafiche F.lli Bonetti Milano, dating to the second half of the 20th century, 67 × 48 cm, on high‑gsm matte paper, in impeccable A condition.
Description from the seller
For sale a magnificent Michelin advertising lithograph produced in Italy by the historic printing house Arti Grafiche F.lli Bonetti of Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of 20th-century graphic design.
The poster comes from an old archival stock, which explains its extraordinary condition; it looks as if it were just off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (same as the original 1959 design).
Dimensions: 67 x 48 cm.
Support: heavyweight paper with a matte finish, of high technical quality.
Condition: Impeccable (A+), with no signs of use, no creases, no holes, and colors fully vibrant.
Shipping: It will be sent with maximum care in a rigid high-strength cardboard tube to ensure it arrives in its current condition.
Ships to Europe. On islands, shipping price may vary.
For sale a magnificent Michelin advertising lithograph produced in Italy by the historic printing house Arti Grafiche F.lli Bonetti of Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of 20th-century graphic design.
The poster comes from an old archival stock, which explains its extraordinary condition; it looks as if it were just off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked on the lower margin).
Era: Second half of the 20th century (same as the original 1959 design).
Dimensions: 67 x 48 cm.
Support: heavyweight paper with a matte finish, of high technical quality.
Condition: Impeccable (A+), with no signs of use, no creases, no holes, and colors fully vibrant.
Shipping: It will be sent with maximum care in a rigid high-strength cardboard tube to ensure it arrives in its current condition.
Ships to Europe. On islands, shipping price may vary.

