Cora - Advertising sign - Plastic, 1968s
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Selected by Ashley Calvert
He has 15 years of experience trading 20th century glass and antiques.
Estimate € 130 - € 190
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Original illuminated vintage advertising sign for the Superpila brand amaro Cora, made of plastic with a metal frame, backlit for wall or desk display, dating from circa 1960–1970, produced in Italy, by designer Cora, in good used condition with minor signs of age and stains.
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Description from the seller
Illuminated vintage advertising sign for the Superpila brand.
Tabletop or wall-mounted sign, backlit and made of plastic with a metal frame.
Company: In the 1930s the famous advertising billboards designed by the Turin-born illustrator and painter Mario Gros with the famous red spiral, conceived and realized by the Bulgarian painter and graphic designer Nicolay Diulgheroff, became iconic.
L'amaro Cora appeared in some Carosello spots, in which actors Gaia Germani and Giulio Bosetti portrayed a couple who, at the end of each quarrel, make peace by drinking L’Amaro Cora, with the song "Amorevole" in the background, performed by the Apulian singer and actor Nicola Arigliano but with the first word changed to "Amarevole", their advertising slogan of the era.
Vintage luminous sign for L’Amaro Cora dating from the 1960s. The graphic reproduces an era advertising campaign with the famous slogan "gira, gira incontriamoci".
It is a collectible item, valued for its historical significance in the Italian advertising sector.
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Translated by Google TranslateIlluminated vintage advertising sign for the Superpila brand.
Tabletop or wall-mounted sign, backlit and made of plastic with a metal frame.
Company: In the 1930s the famous advertising billboards designed by the Turin-born illustrator and painter Mario Gros with the famous red spiral, conceived and realized by the Bulgarian painter and graphic designer Nicolay Diulgheroff, became iconic.
L'amaro Cora appeared in some Carosello spots, in which actors Gaia Germani and Giulio Bosetti portrayed a couple who, at the end of each quarrel, make peace by drinking L’Amaro Cora, with the song "Amorevole" in the background, performed by the Apulian singer and actor Nicola Arigliano but with the first word changed to "Amarevole", their advertising slogan of the era.
Vintage luminous sign for L’Amaro Cora dating from the 1960s. The graphic reproduces an era advertising campaign with the famous slogan "gira, gira incontriamoci".
It is a collectible item, valued for its historical significance in the Italian advertising sector.
Tracked shipping
Seller's Story
Present on Catawiki since 2017
Seller always present for any doubt of the buyer.
High feedback score for products, shipping and correctness.
Translated by Google TranslateDetails
Era
1900-2000
Country of origin
Italy
Material
1968s, Plastic
Designer/artist/maker
Cora
Condition
Good condition - used with small signs of aging & blemishes
Height
35.7 cm
Width
25.6 cm
Depth
10.9 cm
Estimated period
1960-1970
Qualification
Original/official
