Hiromix - Japanese Beauty - 1997

It's a very rare book to find in Europe. Published by Magazine House in 1997, Japanese Beauty was Hiromix's brilliant pivot from self-portraits to looking at her peers. The title itself was a quiet rebellion. "Japanese beauty" historically conjured images of traditional geishas, flawless porcelain skin, or rigid editorial perfection. Hiromix completely subverted this expectation. Her subjects look back at the lens with absolute comfort, fatigue, or raw attitude—emotions rarely permitted in mainstream Japanese commercial media at the time.

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