Kiasmo - Francesco Di Dio - Frame (4) - Wood, Ceramic






Taught design history at ISG Business School and owned Midi design shop for eight years.
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Francesco Di Dio, the artist behind Effe, presents a four‑piece contemporary ceramic and wood‑framed series The Built in Mind from Torrepaduli, Italy, featuring white ceramic elements with black framing, each piece measuring 35 cm square with a 4 cm depth and dating from 2020 onward.
Description from the seller
Kiasmo
Series title: The Built in Mind.
4 pcs
Designer: Francesco Di Dio
Concept
The Built in Mind is a series of illustrations by architect Francesco Di Dio, known as Effe, for Kiasmo, exploring architecture as a metaphor for the mind. In these works, space does not obey the laws of physics or the conventions of traditional design: staircases that lead nowhere, unreachable entrances, suspended and floating volumes, unsustainable proportions. These structures do not aspire to be built in the real world; they exist exclusively in the fluid territory of thought.
Here, the mind is the invisible architect. Each image begins as an inner design: a place generated by intuitions, memories, desires, and perceptions. Like an architect, the mind designs spaces, opens passages, erects walls, and invents perspectives through which we interpret the world. But unlike real architecture, these constructions do not have to follow rules, proportions, or functional logic: they can be free, dreamlike, and contradictory.
The series reflects on how our thoughts build our inner reality, our “mental home.” We often inhabit invisible structures made up of beliefs, habits, and interpretations inherited from our culture and environment.
Through Effe’s illustrations, The Built in Mind instead suggests the possibility of becoming architects of our own perception. The imagined architectures then become exercises in freedom: places where thought can experiment, deconstruct patterns, and rebuild new inner landscapes. Each work is both a building and a mental process: a construction that reveals how the reality we inhabit is, first and foremost, a project of the mind.
20 x 20 cm tile with mat and black lacquered wooden frame, accompanied by a certificate of authenticity from Kiasmo.
Unpublished, brand-new samples not yet featured on the Kiasmo website
Framed ceramic
Seller's Story
Kiasmo
Series title: The Built in Mind.
4 pcs
Designer: Francesco Di Dio
Concept
The Built in Mind is a series of illustrations by architect Francesco Di Dio, known as Effe, for Kiasmo, exploring architecture as a metaphor for the mind. In these works, space does not obey the laws of physics or the conventions of traditional design: staircases that lead nowhere, unreachable entrances, suspended and floating volumes, unsustainable proportions. These structures do not aspire to be built in the real world; they exist exclusively in the fluid territory of thought.
Here, the mind is the invisible architect. Each image begins as an inner design: a place generated by intuitions, memories, desires, and perceptions. Like an architect, the mind designs spaces, opens passages, erects walls, and invents perspectives through which we interpret the world. But unlike real architecture, these constructions do not have to follow rules, proportions, or functional logic: they can be free, dreamlike, and contradictory.
The series reflects on how our thoughts build our inner reality, our “mental home.” We often inhabit invisible structures made up of beliefs, habits, and interpretations inherited from our culture and environment.
Through Effe’s illustrations, The Built in Mind instead suggests the possibility of becoming architects of our own perception. The imagined architectures then become exercises in freedom: places where thought can experiment, deconstruct patterns, and rebuild new inner landscapes. Each work is both a building and a mental process: a construction that reveals how the reality we inhabit is, first and foremost, a project of the mind.
20 x 20 cm tile with mat and black lacquered wooden frame, accompanied by a certificate of authenticity from Kiasmo.
Unpublished, brand-new samples not yet featured on the Kiasmo website
Framed ceramic
