MICHELIN - PNEUMATICI VELO - 1970s

For sale a magnificent Michelin advertising lithograph produced in Italy by the historic Arti Grafiche F.lli Bonetti print shop in Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of graphic design of the 20th century. The poster comes from an old archive stock, which explains its extraordinary condition, it looks freshly off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked in the lower margin).
Era: Second half of the 20th century (the same as the original 1959 design)
Dimensions: 67 x 48 cm.
Support: high GSM paper with a matte finish, of excellent technical quality.
Condition: Impeccable (A+), no signs of wear, no creases, no holes and with colors fully vibrant.

Shipping: It will be sent with maximum care in a rigid, high-resilience cardboard tube to ensure it arrives in its current state.

Shipping to Europe. On the islands, shipping price may vary.