Anisetta - Advertising sign - Metal

Astonishing! The item presented at auction is a vintage-style illustrated advertising sign from the Art Deco period, reproducing the famous Italian advertising poster from the 1920s for the dessert liqueur "Anisetta", drawn by the renowned illustrator, graphic designer and founder of the Turin Automobile Museum, Carlo Biscaretti di Ruffia, and printed by Officine Grafiche Ricordi of Milan. The image shows a satirical, vintage-style scene in which a drunk chimpanzee drinks directly from the bottle. The subject depicts old period advertising posters, highly sought after by collectors as retro furnishing objects. The sign bears the Cartexpo Editions brand, the finest publisher of vintage reproductions. The exact temporal placement of the sign is unknown, since it comes from a private collection and because it is not possible to fully confirm the origin, the time interval has been added based on the visual style of the product, since the option “unknown age” is not available. The sign consists of a wall plaque made entirely of metal and presents in generally good aesthetic condition with a splendid shine and slight signs of wear that do not detract from the beauty of the object but rather attest to its age. The sign is vintage, never restored, and with its original patina. The sign represents a work of art, a beautiful font with wonderful characters and splendid coloring. Its dimensions are 42x27x0.3 cm with a weight of about 0.3 kg. The Evangelisti distillery of Sant’Elpidio a Mare (Fermo) was famous for Anisetta, a traditional Italian liqueur based on green anise (Pimpinella anisum), very popular from the late 19th to the early 20th century. Carlo Biscaretti was a master of the advertising poster and avant-garde lithography between the 1920s and 1930s. He created famous commercial posters for companies such as Anisetta Evangelisti and automotive-related brands. Known for his talent in “exploded drawing,” he opened the Technical Studio Carlo Biscaretti in Turin in 1907, collaborating with the leading automotive houses of the era (Fiat, Itala, Lancia). The original Carlo Biscaretti poster is an icon of hyper-realism and advertising humor, much loved for being funny and “tender.” The artist, the graphics and the Brand render this object highly decorative, intended for poster and advertising collectible items or for furnishing as a statement piece for kitchen settings in vintage style—bistro, pub, bar, pastry shops, confectioneries, groceries and themed environments. Photos are an integral part of the description. Item seen and liked by photographic documentation and, in its current state of use, still documented photographically.