Marcello Dudovich - Vermouth Martini - 1970s

One of the most celebrated, elegant, and captivating subjects in the history of international advertising posters: the famous “Vermouth Martini” poster, originally conceived around 1920 by Marcello Dudovich, the undisputed master of Italian advertising graphics. The lot presented here is a splendid and highly sought-after vintage reissue from the 1970s.
The work perfectly showcases the style of the era and Dudovich’s extraordinary sensitivity in portraying the glamour of a bygone age. The refined and enigmatic “Lady in White,” holding up her glass, stands out in striking, magnetic contrast against the dark background and the iconic red Martini logo, creating a timeless image that is the very symbol of the Italian aperitivo.