MICHELIN - PNEUMATICI VELO - 1970s

For sale: a magnificent Michelin advertising lithograph produced in Italy by the historic Arti Grafiche F.lli Bonetti printing house in Milan.
This piece features the iconic Bibendium design promoting bicycle tires, an emblem of 20th-century graphic design. The poster comes from old archive stock, which explains its extraordinary state of preservation; it looks as if it has just come off the press.
Technical details:
Printer: Arti Grafiche F.lli BONETTI-MILANO
Reference: Mod. 1200 (marked in the lower margin).
Period: Second half of the 20th century (same as the original 1959 design)
Dimensions: 67 x 48 cm.
Support: High-quality, heavyweight paper with a matte finish.
Condition: Impeccable (A+), with no signs of use, folds, holes, and fully vibrant colors.

Shipping: It will be shipped with the utmost care in a heavy-duty rigid cardboard tube to ensure it arrives in its current condition.

Shipping to Europe. Shipping costs may vary for the islands.