Pluto - Baratti & Milano - Torino - 1950s
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 350 - € 400
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Description from the seller
Artist : Pluto
Title : Baratti & Milano - Chocolate Candies - Turin
Year : c. 1950s
Origin : Italy
Publisher : ARGO Turin
Dimensions : approx. 140 x 98.5 cm
Poster signed by the artist on the plate in the upper right, “Pluto”
Original lithographic advertising poster
Pluto was an Italian graphic artist and poster designer active from the 1920s to the 1950s,
known for his vintage advertising posters.
Baratti & Milano is a famous confectionery brand from Turin, founded in 1858.
The composition of this advertising poster is firmly rooted in the Art Deco style.
Indeed, the poster was first created and published around the 1920s (1928).
Pluto’s “Baratti & Milano” is a highly prized and beautiful work.
The graphic artwork depicts a ballerina dressed in candy wrappers, scattering confetti and candies.
Admiring this poster, one is captivated by its graphic design, which showcases a creative originality
that highlights the movement of the ballerina as she scatters confetti and candies.
In addition, the vivid colors, harmoniously combined by the artist, enrich the design with originality, elegance, and beauty.
The lithographic print enhances the “pastel” effect of the colors and makes them “almost tangible.” Indeed, it gives the colors solidity and density, and lends the work itself a sense of “materiality.”
The medium-large format uniquely and perfectly enhances the beauty of this work.
A work of great taste, ideal as a decorative furnishing piece.
The poster measures approx. 140 x 98.5 cm.
This poster is in good condition: A- (excellent - minor imperfections)
It will be shipped, carefully rolled in a cardboard tube, via UPS or another express courier.
Artist : Pluto
Title : Baratti & Milano - Chocolate Candies - Turin
Year : c. 1950s
Origin : Italy
Publisher : ARGO Turin
Dimensions : approx. 140 x 98.5 cm
Poster signed by the artist on the plate in the upper right, “Pluto”
Original lithographic advertising poster
Pluto was an Italian graphic artist and poster designer active from the 1920s to the 1950s,
known for his vintage advertising posters.
Baratti & Milano is a famous confectionery brand from Turin, founded in 1858.
The composition of this advertising poster is firmly rooted in the Art Deco style.
Indeed, the poster was first created and published around the 1920s (1928).
Pluto’s “Baratti & Milano” is a highly prized and beautiful work.
The graphic artwork depicts a ballerina dressed in candy wrappers, scattering confetti and candies.
Admiring this poster, one is captivated by its graphic design, which showcases a creative originality
that highlights the movement of the ballerina as she scatters confetti and candies.
In addition, the vivid colors, harmoniously combined by the artist, enrich the design with originality, elegance, and beauty.
The lithographic print enhances the “pastel” effect of the colors and makes them “almost tangible.” Indeed, it gives the colors solidity and density, and lends the work itself a sense of “materiality.”
The medium-large format uniquely and perfectly enhances the beauty of this work.
A work of great taste, ideal as a decorative furnishing piece.
The poster measures approx. 140 x 98.5 cm.
This poster is in good condition: A- (excellent - minor imperfections)
It will be shipped, carefully rolled in a cardboard tube, via UPS or another express courier.
Details
Era
1900-2000
Designer/artist
Pluto
Poster title
Baratti & Milano - Torino
Subject
Chocolate candies
Estimated period
1950s
Country of origin
Italy
Condition
A- (fine - tiny imperfections)
Number of objects
1
Height
140 cm
Width
98.5 cm
Autographed by a famous person
No
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