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Mauro Atienza

Rolex ‘Texano’ Beta 21 Ref. 5100 in 18K Yellow Gold.

The Beta 5100 is one of the rarest serial-production Rolex watches ever made. Nicknamed the “Texano” — after its early adopters among Texan oil billionaires — this exceptional timepiece was produced in a strictly limited edition. 
Launched in 1970, the Beta 5100 wasn’t just Rolex’s first-ever quartz watch — it was a technical revolution. With its futuristic 40mm solid gold case and a uniquely designed integrated bracelet, the Beta 5100 was bold, opulent, and undeniably ahead of its time.

Despite strong anticipation — with all launch pieces pre-sold — the watch was discontinued by 1972. Its ultra-premium pricing, driven by both its gold case and the cutting-edge quartz technology, proved to be too ambitious for the broader market. The quartz movement, featuring a sweeping seconds hand, proudly displayed “Quartz” on the dial, signaling the dawn of a new era in horology. Imagine the shift from a Nokia 6110 to the first touchscreen smartphone — this wasn’t just a technical evolution, it was a generational leap.

This particular example of the Texano is an outstanding survivor. The case remains sharp and well-preserved, and the bracelet — reminiscent of the iconic President style — is in excellent condition and long enough for big Texn wrists. The dial is pristine, free of blemishes or aging, and the watch retains its original Tritium hands.
The Beta 5100 is more than just a watch — it's a monument to innovation in Rolex history. Rare, striking, and rich with narrative, it remains one of the most collectible and conversation-worthy timepieces ever created by the brand.

Brand: Rolex

Model: Datejust Oyster Quartz ‘Texano’ Beta 21, Ref. 5100

Material: 18K Yellow Gold

Movement: Quartz

Dial: Champagne

Case: 40 mm wide

Weight: 190 Grams

Shipping: Shipped by DHL Express Worldwide, Estimated 2-3 Business Day Transit Time.

Quartz - Gold, Yellow gold

Rolex - Texano - 5100 - Men - 1970

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Rolex - Texano - 5100 - Men - 1970

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