Leonetto Cappiello - Campari l'Aperitif

Campari – The aperitif (Leonetto Cappiello, 1921)

Iconic advertising poster designed by Leonetto Cappiello in 1921 for 'Bitter Campari'. The work depicts a jester in a red polka-dot outfit emerging from a spiral orange peel, symbolizing the citrusy and lively flavor of the famous aperitif. Against a deep black background, the figure stands out for its dynamism and graphic strength, representing one of the absolute masterpieces of Italian advertising art of the early twentieth century.

Perfect for modern or vintage environments, bars, and social spaces where you want to evoke the elegance and cheerfulness of the Belle Époque. The contrasts between red, orange, and black add energy and warmth, ideal for light walls or minimal spaces. Official reprint authorized by the relevant authority, from the 1990s.

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