Paul Colin - Demandez votre quart Vichy - 1970s

French advertising poster dedicated to Vichy mineral water, famous for its modern and dynamic graphics signed by Paul Colin.

This is a later edition, probably from the 1970s.
Measures 63 x 45 cm

The subject revisits one of the author's most iconic compositions, with stylized and geometric figures engaged in everyday moments of consumption, rendered through a refined palette of blues and browns on a light background. The bold typography and the graphic arrangement fully emphasize the visual language of French modernism.

Paul Colin (1892–1985) is considered one of the most important poster designers of the 20th century, the undisputed protagonist of French advertising and theatrical graphics between the twenties and the fifties. His works are present in the major international museum collections.

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Note well: for shipments outside the EU, customs costs are already included.

It will be shipped in rigid packaging with DHL/GLS/FED-EX.