Anonymous - BAR PAULISTA - 1930s

This is a commemorative lithograph or illustrated postcard of the Establishment of the Portuguese Republic on October 5, 1910. The image is an example of Republican propaganda from the era, later bearing a promotional header for the Brazilian commercial establishment BAR PAULISTA.
Details of the Image
Central Theme: The main image celebrates the founding of the Republic in Portugal. It features a female figure symbolizing the Republic, wielding the new green and red national flag, introduced after the revolution.
Visual Elements: It includes grapes and grapevines, which may symbolize wine production or Portugal’s agricultural wealth. In the background, there are representations of caravels and rural scenes, recalling Portugal’s maritime history and traditional life.
The Personality: The medallion in the lower-left corner shows the face of António de Oliveira Salazar, leader of the Estado Novo dictatorship (1933–1974), who governed Portugal decades after the Establishment of the Republic. Its inclusion in a republican image is a notable historical juxtaposition.
The Commerce: The overprint at the top identifies the place as "BAR PAULISTA" in Santos, Brazil, at Avenida dos Bandeirantes, 94. This indicates that the original image was repurposed as promotional material for this bar. In an effort to advertise the establishment, the poster, at the turn from 1934 to 1935, wishes its customers and friends Happy Holidays (Boas-Festas).
Historical Context
The image reflects the symbolism and political fervor surrounding Portugal’s transition from Monarchy to Republic in 1910. The use of the flag and feminine allegories was common in Republican iconography of the time. The commercial register indicates a Lusophone–Brazilian connection, showing the Portuguese diaspora and the popularity of national themes in Brazil.