Anonymous - AVI - NO RESERVE PRICE! - AVI - 1950s

AVI – Original advertising manifesto – 60 x 80 cm – Goossens Lille – France – 1960s

Iconic and incredibly modern original AVI advertising poster, 60 x 80 cm, printed by Goossens – Lille, a historic French typography specialized in high-quality commercial posters.

An image that immediately strikes with its graphic strength: the black-and-white, smiling child holding a paint roller, standing out on a compact, vibrant blue background. The large yellow AVI can with a red circle creates a powerful chromatic contrast, typical of European 1960s advertising.

The dialogue between:
- black-and-white photography
- saturated primary colors (blue, yellow, red)
- minimalist composition

renders this poster extremely contemporary even today.

The graphics are clean, direct, iconic.
A perfect example of modern French/Belgian advertising communication of the period.

Format:
60 x 80 cm

Printer:
Goossens – Lille (indicated at the bottom)

Era:
1960s

Conditions:
Excellent overall condition.
Bright and fresh colors.
Original folding creases from posting (as is customary for posters of the era).
No significant tears, no relevant losses. Healthy and well-preserved paper.

Original poster, with strong visual impact, perfect for:
- vintage advertising graphic collectors
- contemporary interior design
- industrial, modernist, or pop environments
- creative spaces, studios, showrooms

An image that combines childish innocence and commercial strength with a masterful graphic balance.

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