Leonetto Cappiello - Peerless Erasmic Soap - 1970s

Fascinating advertising manifesto in Art Déco style for “Peerless Erasmic Soap”, designed by Leonetto Cappiello, among the most important masters of posters of the early twentieth century.

Note: This is a later edition from the 70s.

The composition features a female figure in motion, elegant and dynamic, with flowing drapery and scenographic staging typical of great advertising between the 1920s and 1930s. The visual impact is immediate, with strong color contrast and a graphic rendering designed to capture attention even from a distance.

The brand “Erasmic Soap”, known for high-quality personal care products, is enhanced through refined visual communication attributable to the innovative language of European billposting of the era.

Signature on the plate present (1925), an element that recalls the great historic advertising productions and increases its collectible interest.

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It will be shipped in a rigid tube with tracking DHL/GLS/FED-EX

Note: in shipments outside the EU the customs costs are already accounted for

Cappiello was a Great painter like Montaut: Roowy, Nevil, Campion, Aldelmo, Brie, Dufourt and Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Toulouse-Lautrec, Dudovich, Cassandre, Leopoldo Metlicoviz, Adolph Adolfo Hohestein, Savignac, Villemot, Achille Luciano Mauzan, Gruau, Jean d’Ylen, Gino Boccassile, Duillio Cambellotti, Carpanetto Giovanni Battista Fortunato Depero, Garretto, Seneca Federico, Mario Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli, Jean‑Michel Folon



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