Saul Fastre - Wrangler - buon taglio è ... - 1970s

Wrangler "Snake" Poster

This iconic advertising image from the 1970s represents a turning point in denim communication. The rattlesnake, depicted in a striking pose over a pair of Wrangler jeans, is not a casual choice: The parallelism is between the reptile's scaly skin and Wrangler’s "Broken Twill" denim weave. Both are engineered to withstand harsh environments, abrasions, and heavy wear. The snake is the symbol of the American desert and the frontier. Wrangler communicates thus its authentic soul, deeply rooted in the world of cowboys and the wilderness.

The "Second Skin" Concept: Much like a snake sheds its skin, Wrangler jeans are designed to age with the wearer, becoming a natural, long-lasting protection.

The artwork is signed by Saul Forster, a renowned illustrator whose signature is clearly visible in the bottom right corner. His hyper-realistic technique masterfully conveys the three-dimensionality of the snake and the tactile softness of the cotton denim.
The poster measures 46 cm (width) x 56 cm (height), with a frame thickness of 1 cm.

Condition and Patina: The poster features a charming vintage patina. There are slight signs of "foxing" (small brown spots) and faint moisture tide lines along the edges. These are natural signs of aging that authenticate its era and enhance its collector's value as an "Old Stock" piece.

Wrangler "Snake" Poster

This iconic advertising image from the 1970s represents a turning point in denim communication. The rattlesnake, depicted in a striking pose over a pair of Wrangler jeans, carries deep symbolic meaning:
A direct parallel is drawn between the reptile's scales and Wrangler’s "Broken Twill" denim weave. Both are engineered to withstand harsh environments, abrasions, and heavy wear.
The snake is the ultimate symbol of the American desert and the frontier. Through this, Wrangler communicates its authentic soul, deeply rooted in the world of cowboys and the wilderness.

The "Second Skin" Concept: Much like a snake sheds its skin, Wrangler jeans are designed to age with the wearer, becoming a natural, long-lasting protection.

The artwork is signed by Saul Forster, a renowned illustrator whose signature is clearly visible in the bottom right corner. His hyper-realistic technique masterfully conveys the three-dimensionality of the snake and the tactile softness of the cotton denim.
The poster measures 46 cm (width) x 56 cm (height), with a frame thickness of 1 cm.

Condition and Patina: The poster features a charming vintage patina. There are slight signs of "foxing" (small brown spots) and faint moisture tide lines along the edges. These are natural signs of aging that authenticate its era and enhance its collector's value as an "Old Stock" piece.