Pluto - Baratti & Milano - Torino - 1950s
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 280 - € 330
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Description from the seller
Artist: Pluto
Title: Baratti & Milano - Chocolate Candies - Turin
Year: circa the 1950s
Origin: Italy
Publisher: ARGO Turin
Dimensions: about 140 x 100 cm
Signed poster by the artist on the top right plaque "Pluto"
Original lithographic advertising poster
Pluto is an Italian graphic artist and poster designer active between the 1920s and 1950s, known for his era advertising posters.
Baratti & Milano is a famous Turin confectionery brand founded in 1858.
The composition of the advertising poster fits into and clearly marks the Art Deco style. In fact, the first realization and edition of this poster dates from around the 1920s (1928).
The work "Baratti & Milano" by Pluto is of great value and beauty.
The graphic work depicts a dancer dressed in candy paper, scattering confetti and candies.
Admiring this poster one is captivated by the graphic design that highlights a creative originality, emphasizing the movement of the depicted dancer as she scatters confetti and candies.
Furthermore the vibrant colors, which the artist has harmoniously combined, enrich the design with originality, elegance, and beauty.
The lithographic print enhances the pastel effect of the colors and makes them feel tactile. Indeed it gives the color coherence and density and a sense of materiality to the artwork itself.
The medium-large format uniquely and perfectly enhances the beauty of this piece.
A work of great taste and ideal as a decorative furnishing element.
The poster size is about 140 x 100 cm.
This poster is in good condition: A- (excellent – small imperfections)
It will be shipped, carefully rolled in a cardboard tube, with UPS or another express courier.
Artist: Pluto
Title: Baratti & Milano - Chocolate Candies - Turin
Year: circa the 1950s
Origin: Italy
Publisher: ARGO Turin
Dimensions: about 140 x 100 cm
Signed poster by the artist on the top right plaque "Pluto"
Original lithographic advertising poster
Pluto is an Italian graphic artist and poster designer active between the 1920s and 1950s, known for his era advertising posters.
Baratti & Milano is a famous Turin confectionery brand founded in 1858.
The composition of the advertising poster fits into and clearly marks the Art Deco style. In fact, the first realization and edition of this poster dates from around the 1920s (1928).
The work "Baratti & Milano" by Pluto is of great value and beauty.
The graphic work depicts a dancer dressed in candy paper, scattering confetti and candies.
Admiring this poster one is captivated by the graphic design that highlights a creative originality, emphasizing the movement of the depicted dancer as she scatters confetti and candies.
Furthermore the vibrant colors, which the artist has harmoniously combined, enrich the design with originality, elegance, and beauty.
The lithographic print enhances the pastel effect of the colors and makes them feel tactile. Indeed it gives the color coherence and density and a sense of materiality to the artwork itself.
The medium-large format uniquely and perfectly enhances the beauty of this piece.
A work of great taste and ideal as a decorative furnishing element.
The poster size is about 140 x 100 cm.
This poster is in good condition: A- (excellent – small imperfections)
It will be shipped, carefully rolled in a cardboard tube, with UPS or another express courier.
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