Sandro Nardini - Wrangler - Piccolo Orso Cheyenne - 1970s

This vintage Wrangler advertising poster is a piece with great visual impact that combines the aesthetics of the famous American brand with the majesty of historic iconography.
The subject depicts in the foreground the proud figure of a man identified by the text as Little Bear, belonging to the Cheyenne tribe.
The gaze of the protagonist is directed toward the horizon, conveying a sense of dignity, resilience and a deep connection with his history.
The composition is perfectly balanced, with the subject occupying the right and central part, while on the left the vintage lettering stands out, creating an elegant contrast between the warm tones of the illustration and the institutional blue of the brand.

The accuracy of the details makes this poster particularly fascinating for collectors. The protagonist wears a sumptuous bison fur headdress with side horns, a symbol of great prestige.
A rich chest decoration realized with the classic elements in bone and colored beads, completed by rows of blue necklaces, is visible.
The presence of the text in Italian suggests that it is a Wrangler advertising campaign destined specifically for the European market between the late seventies and the early eighties.
With dimensions of 60x50

SOLD WITHOUT FRAME

This striking Wrangler advertising poster is a powerful piece of visual history, masterfully blending the iconic American denim brand with majestic historical imagery.
The central focus of the artwork is a proud and dignified man, identified by the text as Piccolo Orso (Little Bear) of the Cheyenne. His gaze is fixed toward the horizon, evoking a sense of resilience, honor, and a deep connection to heritage.
The composition is expertly balanced, with the subject positioned prominently on the right, while the left side features classic vintage typography. The contrast between the warm, earthy tones of the illustration and the signature blue of the Wrangler logo creates a compelling aesthetic that is both nostalgic and authoritative.

In terms of detail, the figure wears a magnificent bison fur headdress adorned with horns, a symbol of high prestige.
He is further decorated with a traditional bone hair-pipe breastplate and multiple strands of blue beaded necklaces. The presence of the Italian text Piccolo Orso makes this a particularly interesting collector's item, indicating it was part of a specific European advertising campaign, likely from the late 1970s or early 1980s.
Physically, the poster measures 60x50
SOLD UNFRAMED