Saul Fastre - Wrangler - buon taglio è ... - 1970s

This iconic advertising image from the 1970s marks a turning point in denim communication. The rattlesnake, depicted in an attacking pose above a pair of Wrangler jeans, is not a random choice: The parallel is between the reptile's scaly skin and Wrangler's denim weave "Broken Twill." Both are designed to withstand hostile environments, scratches, and wear. The snake is the symbol of the American desert and the frontier. Wrangler thus communicates its authentic soul, tied to the world of cowboys and the wild nature.

The "Second Skin" Concept: Just as the snake sheds its skin, Wrangler jeans are designed to age with the wearer, becoming a natural and lasting protection.

Artist: The work is signed by Saul Forster, a celebrated illustrator whose name is visible in the bottom right. His hyperrealistic technique manages to convey the three-dimensionality of the reptile and the tactile softness of the cotton.

The poster measures 46 cm (width) x 56 cm (height), with a frame thickness of 1 cm.

The poster features a fascinating vintage patina. There are slight signs of "foxing" (small brown spots) and hazy moisture tide lines along the edges, typical marks of the time that authenticate its era and increase its collectible value as an "Old Stock" piece.