Pop Swatch - Swatch - GO AHEAD - 1990s
Starting bid
€ 1
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
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Description from the seller
Swatch POP “Go Ahead” – Original advertising poster – Fall/Winter 1992-1993 collection – Putti
Description
Original Swatch POP Swiss Made advertising poster, belonging to the Fall/Winter 1992-1993 collection, dedicated to the model “Putti”.
The composition features the distinctive Pop Swatch watch integrated into an image inspired by baroque aesthetics, with symmetrical female faces surrounded by cherubs and ornamental elements. At the top the inscription reads:
“Collection Fall/Winter 1992/93 – ‘Putti’ by Pop Swatch”
and at the bottom the motto:
“GO AHEAD”
This poster perfectly represents the creativity and bold visual language that made Swatch one of the icons of design and advertising in the nineties.
A piece of particular interest for collectors of Swatch, watchmaking, graphic design, vintage advertising and late 20th-century pop culture.
Condition
Good overall condition for its age.
It shows slight waviness and small marks resulting from storage over years. It preserves colors very well and maintains an excellent decorative presence.
The back side is clean.
It is recommended to carefully review the photographs, which form part of the description.
Features
* Brand: Swatch
* Series: Pop Swatch
* Promoted model: Putti
* Collection: Fall / Winter 1992-1993
* Campaign title: Go Ahead
* Technique: Color offset printing on paper
* Original advertising poster
* Country: Switzerland
* Decade: 1990s
* Framing: None
Measurements 68 × 47.8 cm
Swatch POP “Go Ahead” – Original advertising poster – Fall/Winter 1992-1993 collection – Putti
Description
Original Swatch POP Swiss Made advertising poster, belonging to the Fall/Winter 1992-1993 collection, dedicated to the model “Putti”.
The composition features the distinctive Pop Swatch watch integrated into an image inspired by baroque aesthetics, with symmetrical female faces surrounded by cherubs and ornamental elements. At the top the inscription reads:
“Collection Fall/Winter 1992/93 – ‘Putti’ by Pop Swatch”
and at the bottom the motto:
“GO AHEAD”
This poster perfectly represents the creativity and bold visual language that made Swatch one of the icons of design and advertising in the nineties.
A piece of particular interest for collectors of Swatch, watchmaking, graphic design, vintage advertising and late 20th-century pop culture.
Condition
Good overall condition for its age.
It shows slight waviness and small marks resulting from storage over years. It preserves colors very well and maintains an excellent decorative presence.
The back side is clean.
It is recommended to carefully review the photographs, which form part of the description.
Features
* Brand: Swatch
* Series: Pop Swatch
* Promoted model: Putti
* Collection: Fall / Winter 1992-1993
* Campaign title: Go Ahead
* Technique: Color offset printing on paper
* Original advertising poster
* Country: Switzerland
* Decade: 1990s
* Framing: None
Measurements 68 × 47.8 cm
Details
Era
1900-2000
Designer/artist
Pop Swatch
Manufacturer/brand
Swatch
Poster title
GO AHEAD
Subject
Advertising, Graphic design, Vintage
Estimated period
1990s
Country of origin
Switzerland
Condition
B+ (good - small imperfections)
Number of objects
1
Height
68 cm
Width
47.8 cm
Autographed by a famous person
No
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