Apple iPhone - Manifesto pubblicitario originale - 2020s
06
days
02
hours
35
minutes
42
seconds
Starting bid
€ 1
No reserve price
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
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Description from the seller
Original grand advertising poster produced for the French network Abribus on the occasion of the launch of the new Yellow color for Apple iPhone 14, distributed by Bouygues Telecom.
The slogan "La vita in giallo" directly invokes the international campaign launched by Apple on March 7, 2023, when the new yellow coloration for iPhone 14 and iPhone 14 Plus was introduced. Bouygues Telecom adapted the communication for the French market while preserving the chromatic concept developed by Apple.
The image features the device in the foreground accompanied by a contemporary illustration in vivid colors, typical of Apple’s communication of the period.
Details
Year: 2023
Country: France
Publisher: Bouygues Telecom
Product advertised: Apple iPhone 14 Yellow
Format: Abribus 176 × 119 cm
Printing technique: color offset on glossy lithographic paper for outdoor advertising
Original period item, not a reprint
Constructive characteristic
The poster still retains the plastic thermo-sealed strips applied to the upper and lower edges. These reinforcements were used by French outdoor advertising systems to facilitate mounting and tensioning of the poster inside Abribus structures, representing a typical element of posters actually installed and subsequently recovered by outdoor advertising sites.
Condition
The poster is in very good condition, with extremely bright colors and intact paper.
Notes:
slight waviness due to normal rolling;
some very light surface marks and small impression traces visible only in transmitted light;
original plastic strips still present on the upper and lower edges.
Overall it is a very well-preserved specimen, particularly interesting because it is complete with the original installation reinforcements.
Shipping
The poster will be shipped rolled in a sturdy rigid tube, carefully protected to guarantee its integrity during transport.
The photographed ambient images are for illustration purposes only and are not part of the sale.
Original grand advertising poster produced for the French network Abribus on the occasion of the launch of the new Yellow color for Apple iPhone 14, distributed by Bouygues Telecom.
The slogan "La vita in giallo" directly invokes the international campaign launched by Apple on March 7, 2023, when the new yellow coloration for iPhone 14 and iPhone 14 Plus was introduced. Bouygues Telecom adapted the communication for the French market while preserving the chromatic concept developed by Apple.
The image features the device in the foreground accompanied by a contemporary illustration in vivid colors, typical of Apple’s communication of the period.
Details
Year: 2023
Country: France
Publisher: Bouygues Telecom
Product advertised: Apple iPhone 14 Yellow
Format: Abribus 176 × 119 cm
Printing technique: color offset on glossy lithographic paper for outdoor advertising
Original period item, not a reprint
Constructive characteristic
The poster still retains the plastic thermo-sealed strips applied to the upper and lower edges. These reinforcements were used by French outdoor advertising systems to facilitate mounting and tensioning of the poster inside Abribus structures, representing a typical element of posters actually installed and subsequently recovered by outdoor advertising sites.
Condition
The poster is in very good condition, with extremely bright colors and intact paper.
Notes:
slight waviness due to normal rolling;
some very light surface marks and small impression traces visible only in transmitted light;
original plastic strips still present on the upper and lower edges.
Overall it is a very well-preserved specimen, particularly interesting because it is complete with the original installation reinforcements.
Shipping
The poster will be shipped rolled in a sturdy rigid tube, carefully protected to guarantee its integrity during transport.
The photographed ambient images are for illustration purposes only and are not part of the sale.
Details
Era
After 2000
Designer/artist
Apple iPhone
Poster title
Manifesto pubblicitario originale
Subject
Advertising
Estimated period
2020s
Country of origin
France
Condition
A- (fine - tiny imperfections)
Height
176 cm
Width
119 cm
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