Juan Antonio Rodríguez

70's Poster Auction

Advertising manifesto for Longines high-precision Swiss watches. The artwork by Leonetto Cappiello depicts a golden winged mythical figure (an allegory of Time) seated on blue clouds while triumphantly bearing a majestic Longines pocket watch. At its feet, an overturned and long-since obsolete hourglass symbolizes the obsolescence of old measuring methods in the face of modern Swiss mechanical precision.

Manifesto pubblicitario per gli orologi svizzeri d'alta precisione Longines. L'opera realizzata da Leonetto Cappiello, raffigura una figura mitologica alata dorata (un'allegoria del Tempo) seduta su nubi blu mentre sorregge trionfalmente un maestoso orologio da tasca Longines. Ai suoi piedi, una clessidra rovesciata e ormai superata simboleggia l'obsolescenza dei vecchi metodi di misurazione di fronte alla moderna precisione meccanica svizzera.

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Leonetto Cappiello - Longines - 1970s

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