Leonetto Cappiello - Peerless Erasmic Soap - 1970s
05
days
17
hours
12
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46
seconds
Starting bid
€ 1
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Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
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Description from the seller
Captivating advertising manifesto in Art Deco style for “Peerless Erasmic Soap,” designed by Leonetto Cappiello, among the most important masters of posters of the early twentieth century.
Note: This is a later edition from the 1970s.
The composition features a moving, elegant and dynamic female figure, with flowing drapery and a scenographic setup typical of grand advertising between the 1920s and 1930s. The visual impact is immediate, with strong color contrast and a graphical rendering designed to catch the eye even from a distance.
The brand “Erasmic Soap,” known for high-quality personal care products, is enhanced through refined visual communication and linked to the innovative language of European poster art of the era.
Signature on the plate present (1925), an element that recalls the great historic advertising productions and increases its collectible interest.
!!! Add me to your favorite sellers to discover new arrivals and go see my other items up for auction !!!
Will be shipped in a rigid tube with tracking DHL/GLS/FED-EX
Note: for shipments outside the EU customs duties are already accounted for
Cappiello was a great painter, like Montaut: Roowy, Nevil, Campion, Aldelmo, Brie, Dufourt and Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Toulouse‑Lautrec, Dudovich, Cassandre, Leopoldo Metlicoviz, Adolph Adolfo Hohenstein, Savignac, Villemot, Achille Luciano Mauzan, Gruau, Jean d’Ylen, Gino Boccassile, Duillio Cambellotti, Carpanetto Giovanni Battista Fortunato Depero, Garretto, Seneca Federico, Mario Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli, Jean‑Michel Folon
verso Depero Klimt Cambellotti Nizzoli Erte Jugendstil Deco Art Nouveau Liberty Belle Epoque Italian Italy Francia France Belgio Olanda Países Bajos Parigi Paris Prints Print Litho Lithography Stampe Graphic Poster Affiche
Dudovich Antique Antique Ancient Ottocento Novecento 800 900
Campari Vienna German Liberty Deco Futurist Futurismo Marinetti
Epoca Vecchio Vecchie
Captivating advertising manifesto in Art Deco style for “Peerless Erasmic Soap,” designed by Leonetto Cappiello, among the most important masters of posters of the early twentieth century.
Note: This is a later edition from the 1970s.
The composition features a moving, elegant and dynamic female figure, with flowing drapery and a scenographic setup typical of grand advertising between the 1920s and 1930s. The visual impact is immediate, with strong color contrast and a graphical rendering designed to catch the eye even from a distance.
The brand “Erasmic Soap,” known for high-quality personal care products, is enhanced through refined visual communication and linked to the innovative language of European poster art of the era.
Signature on the plate present (1925), an element that recalls the great historic advertising productions and increases its collectible interest.
!!! Add me to your favorite sellers to discover new arrivals and go see my other items up for auction !!!
Will be shipped in a rigid tube with tracking DHL/GLS/FED-EX
Note: for shipments outside the EU customs duties are already accounted for
Cappiello was a great painter, like Montaut: Roowy, Nevil, Campion, Aldelmo, Brie, Dufourt and Jobbe du Val, Mucha Alphonse, Leonetto Cappiello, Toulouse‑Lautrec, Dudovich, Cassandre, Leopoldo Metlicoviz, Adolph Adolfo Hohenstein, Savignac, Villemot, Achille Luciano Mauzan, Gruau, Jean d’Ylen, Gino Boccassile, Duillio Cambellotti, Carpanetto Giovanni Battista Fortunato Depero, Garretto, Seneca Federico, Mario Gros, Mataloni, Aldo Mazza, Giuseppe Muggiani, Marcello Nizzoli, Jean‑Michel Folon
verso Depero Klimt Cambellotti Nizzoli Erte Jugendstil Deco Art Nouveau Liberty Belle Epoque Italian Italy Francia France Belgio Olanda Países Bajos Parigi Paris Prints Print Litho Lithography Stampe Graphic Poster Affiche
Dudovich Antique Antique Ancient Ottocento Novecento 800 900
Campari Vienna German Liberty Deco Futurist Futurismo Marinetti
Epoca Vecchio Vecchie
Details
Era
1900-2000
Designer/artist
Leonetto Cappiello
Poster title
Peerless Erasmic Soap
Estimated period
1970s
Condition
B+ (good - small imperfections)
Number of objects
1
Height
70 cm
Width
50 cm
Autographed by a famous person
No
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