Apple iPhone - Manifesto pubblicitario originale - 2020s
Starting bid
€ 1
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Expert
Selected by Juan Antonio Rodríguez
Eight years experience valuing posters, previously valuer at Balclis, Barcelona.
Estimate € 150 - € 200
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Description from the seller
Grand advertising poster original created for the French network Abribus on the occasion of the launch of the new Yellow color for Apple iPhone 14, distributed by Bouygues Telecom.
The slogan "La vita in giallo" evokes directly the international campaign launched by Apple on March 7, 2023, when the new yellow coloration for iPhone 14 and iPhone 14 Plus was presented. Bouygues Telecom adapted the communication for the French market while keeping the color concept developed by Apple.
The image presents the device in close-up accompanied by a contemporary illustration in vivid colors, typical of Apple’s communication of the period.
Details
Year: 2023
Country: France
Publisher: Bouygues Telecom
Advertised product: Apple iPhone 14 Yellow
Format: Abribus 176 × 119 cm
Printing technique: color offset on coated advertising paper
Original from the period, not a reprint
Construction feature
The poster still preserves the heat-sealed plastic strips applied to the top and bottom edges. These reinforcements were used by French advertising installations to facilitate mounting and tensioning of the poster inside Abribus structures, representing a typical element of posters actually installed and later recovered by outdoor advertising systems.
Conditions
The poster is in very good condition, with extremely bright colors and intact paper.
Noted:
- slight waviness due to normal rolling;
- some very light surface marks and small pressure impressions visible only in transmitted light;
- light marginal dirt marks on the back and at some edges;
- minimal corner wear;
- original plastic strips still present on the top and bottom edges.
Overall, it is a very well-preserved specimen, particularly interesting because it is complete with the original installation reinforcements.
Shipping
The poster will be shipped rolled in a sturdy rigid tube, carefully protected to guarantee its integrity during transport.
Ambient photos are exclusively for illustrative purposes and are not part of the sale.
Grand advertising poster original created for the French network Abribus on the occasion of the launch of the new Yellow color for Apple iPhone 14, distributed by Bouygues Telecom.
The slogan "La vita in giallo" evokes directly the international campaign launched by Apple on March 7, 2023, when the new yellow coloration for iPhone 14 and iPhone 14 Plus was presented. Bouygues Telecom adapted the communication for the French market while keeping the color concept developed by Apple.
The image presents the device in close-up accompanied by a contemporary illustration in vivid colors, typical of Apple’s communication of the period.
Details
Year: 2023
Country: France
Publisher: Bouygues Telecom
Advertised product: Apple iPhone 14 Yellow
Format: Abribus 176 × 119 cm
Printing technique: color offset on coated advertising paper
Original from the period, not a reprint
Construction feature
The poster still preserves the heat-sealed plastic strips applied to the top and bottom edges. These reinforcements were used by French advertising installations to facilitate mounting and tensioning of the poster inside Abribus structures, representing a typical element of posters actually installed and later recovered by outdoor advertising systems.
Conditions
The poster is in very good condition, with extremely bright colors and intact paper.
Noted:
- slight waviness due to normal rolling;
- some very light surface marks and small pressure impressions visible only in transmitted light;
- light marginal dirt marks on the back and at some edges;
- minimal corner wear;
- original plastic strips still present on the top and bottom edges.
Overall, it is a very well-preserved specimen, particularly interesting because it is complete with the original installation reinforcements.
Shipping
The poster will be shipped rolled in a sturdy rigid tube, carefully protected to guarantee its integrity during transport.
Ambient photos are exclusively for illustrative purposes and are not part of the sale.
Details
Era
After 2000
Designer/artist
Apple iPhone
Poster title
Manifesto pubblicitario originale
Subject
Advertising
Estimated period
2020s
Country of origin
France
Condition
A- (fine - tiny imperfections)
Height
176 cm
Width
119 cm
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