Fortunato Depero - Bitter Campari - 1970s

An absolute icon of Italian Futurism and the history of advertising design. This extraordinary manifesto reproduces one of the most celebrated and revolutionary graphics born from the artistic partnership between the Futurist master Fortunato Depero and the Davide Campari brand. The work perfectly embodies the manifesto of the "Casa d'Arte Depero" in Rovereto: a powerful geometric synthesis in which an iconic "mechanical little man"—stylized and angular—enjoys the aperitif at a small table. The warm, saturated colors (red, orange, yellow) and the blue accents contrast dramatically against the deep black background, highlighting the scene's dynamism and the bold typography typical of the avant-gardes of the 1920s and 1930s. In the bottom left, the famous artist's signature "F. Depero Rovereto" stands out, impressed in the graphic.