Pluto - Baratti & Milano - Torino - 1950s

02
days
21
hours
39
minutes
35
seconds
Current bid
€ 50
Reserve price not met
Juan Antonio Rodríguez
Expert
Selected by Juan Antonio Rodríguez

Eight years experience valuing posters, previously valuer at Balclis, Barcelona.

Estimate  € 350 - € 400
IT
€50
IT
€1

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Description from the seller

Artist: Pluto
Title: Baratti & Milano - Chocolate Candies - Turin
Year: about the 1950s
Origin: Italy
Publisher: ARGO Turin
Dimensions: about 140 x 100 cm

Poster signed by the artist on the top right plaque: "Pluto"

Original lithographic advertising poster

Pluto is an Italian graphic artist and billboard designer active from the 1920s to the 1950s, known for his vintage advertising posters.

Baratti & Milano is a famous confectionery brand from Turin, founded in 1858.

The composition of the advertising poster fits clearly into the Art Deco style. In fact, the first realization and edition of this poster dates to around the 1920s (circa 1928).

The work "Baratti & Milano" by Pluto is of great value and beauty.

The graphic work depicts a dancer dressed in candy paper who scatters confetti and candies.

Admiring this poster one is captivated by the graphic design, which highlights a creative originality that emphasizes the movement of the dancer depicted while she scatters confetti and candies.

Moreover, the vivid colors, which the artist has harmoniously combined, enrich the design with originality, elegance, and beauty.

The lithographic print enhances the pastel effect of the colors and makes them feel tactile. In fact, it gives the color solidity and density and a tangible materiality to the work itself.

The medium-large format uniquely and perfectly showcases the beauty of this piece.

A piece of great taste and ideal as a decorative furnishing element.

The poster size is about 140 x 100 cm.

This poster is in good condition: A- (excellent – minor imperfections)

Will be shipped, carefully rolled in a cardboard tube, with UPS or another express courier.

Artist: Pluto
Title: Baratti & Milano - Chocolate Candies - Turin
Year: about the 1950s
Origin: Italy
Publisher: ARGO Turin
Dimensions: about 140 x 100 cm

Poster signed by the artist on the top right plaque: "Pluto"

Original lithographic advertising poster

Pluto is an Italian graphic artist and billboard designer active from the 1920s to the 1950s, known for his vintage advertising posters.

Baratti & Milano is a famous confectionery brand from Turin, founded in 1858.

The composition of the advertising poster fits clearly into the Art Deco style. In fact, the first realization and edition of this poster dates to around the 1920s (circa 1928).

The work "Baratti & Milano" by Pluto is of great value and beauty.

The graphic work depicts a dancer dressed in candy paper who scatters confetti and candies.

Admiring this poster one is captivated by the graphic design, which highlights a creative originality that emphasizes the movement of the dancer depicted while she scatters confetti and candies.

Moreover, the vivid colors, which the artist has harmoniously combined, enrich the design with originality, elegance, and beauty.

The lithographic print enhances the pastel effect of the colors and makes them feel tactile. In fact, it gives the color solidity and density and a tangible materiality to the work itself.

The medium-large format uniquely and perfectly showcases the beauty of this piece.

A piece of great taste and ideal as a decorative furnishing element.

The poster size is about 140 x 100 cm.

This poster is in good condition: A- (excellent – minor imperfections)

Will be shipped, carefully rolled in a cardboard tube, with UPS or another express courier.

Details

Era
1900-2000
Designer/artist
Pluto
Poster title
Baratti & Milano - Torino
Subject
Chocolate candies
Estimated period
1950s
Country of origin
Italy
Condition
A- (fine - tiny imperfections)
Number of objects
1
Height
140 cm
Width
100 cm
Autographed by a famous person
No
ItalyVerified
62
Objects sold
Private

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