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Ashley Calvert

This sign is an enamel sign for the Japanese soy sauce brand "Taifuku Shoyu" used during the Showa period. The manufacturer, Hino Tamejyo, is known as a local soy sauce manufacturer, and the sign features the brand name in bold calligraphy.

The circular logo at the top features the characters "Sofuku," which conveys the brand's spirit of simple happiness. The bright yellow and indigo blue characters stand out, and the highly visible design was used on the fronts of stores at the time.

Why it’s special:
Authentic piece of mid-century Japanese commercial art

A great fit for retro-themed interiors: bars, cafes, kitchens, etc.

Made using traditional enamel techniques, now rarely seen

A perfect collector’s item for vintage sign enthusiasts



[Size]
60x14.5cm

[Condition]
Good vintage condition.

Although it shows signs of use, the letters and designs remain clearly visible.

Please check the photos.

Any taxes related to international shipping must be borne by the purchaser.

Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment.
Your cooperation is greatly appreciated.



I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company.
If this happens, please contact me immediately.
Please promptly send me a photo of the item when it arrives and a photo of the damage to the item.
We will provide refunds depending on the situation.

1960-1970 - Fair condition -  heavily used & with possibly minor parts missing

Enamel Advertising Sign [Taifuku Shoyu] Vintage Japanese - Advertising sign - Enamel

Vintage & Industrial Furniture

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Enamel Advertising Sign [Taifuku Shoyu] Vintage Japanese - Advertising sign - Enamel

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