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Dit is een vintage reclameposter voor "Le Thermogène", ontworpen door Leonetto Cappiello. 
De poster toont een vuurspuwende figuur die het product, een verwarmend kompres, tegen zijn borst houdt. 
De tekst op de poster luidt: "LE THERMOGÈNE ENGENDRE LA CHALEUR ET COMBAT: TOUX, RHUMATISMES, POINTS DE CÔTÉ, etc." wat zich vertaalt naar "Le Thermogène genereert warmte en bestrijdt: hoest, reuma, pijn in de zij, enz.". 
Het product bestond uit zachte katoenen watten, behandeld met capsicum, een stof die warmte opwekt wanneer het op het lichaam wordt aangebracht. 
Cappiello's ontwerp, voor het eerst gepubliceerd in 1907, was zeer invloedrijk en droeg bij aan de verkoop van het product. 
Wordt professioneel verpakt/verzonden

!!!! GEEN verzending naar VS!!!

Advertising poster - Advertising - Belgium

Cappiello Leonetto - LE THERMOGÈNE - 1940s

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Cappiello Leonetto - LE THERMOGÈNE - 1940s

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