M&Ms Advertising figure - Plastic - 1980-1990, 1990-2000

09
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Current bid
€ 50
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Edoardo Dubini
Expert
Estimate  € 270 - € 330
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Life-size Yellow M&M holding tray promotional figure in durable plastic, 110 cm high, 70 cm wide (including tray), 55 cm depth, manufactured in the United States and used as a store display with minor wear and age-related signs.

AI-assisted summary

Description from the seller

Description of the Lot
This lot features a rare and impressive display figurine from a store display, depicting the yellow character from M&M's, the beloved 'peanut' (arachide). This sculpture was not intended for retail sale but was used in points of sale (supermarkets, cinemas, etc.) to promote M&M's products.
The character is depicted in its classic confetto shape with the cheerful and carefree expression typical of Yellow. The figure stands on a base decorated with various colorful M&M's confetti and holds above its head a removable grid tray, originally used to hold candy packages, promotional gadgets, or as a plate for serving sweets.
Character: Yellow, the peanut M&M's mascot.
Function: store display, promotional statue, tray / support.
Material: rigid plastic (PVC or similar), resistant and durable.
Approximate dimensions
Height: about 110 cm
Width (with tray): 70 cm.
Conditions
The exhibitor presents itself in good overall condition for an item used for promotional purposes in a commercial environment. Only signs of typical wear and aging are noticeable (small scratches or slight discolorations), which give the item an authentic vintage display charm. Please carefully review the photos for a complete assessment of its condition.

Description of the Lot
This lot features a rare and impressive display figurine from a store display, depicting the yellow character from M&M's, the beloved 'peanut' (arachide). This sculpture was not intended for retail sale but was used in points of sale (supermarkets, cinemas, etc.) to promote M&M's products.
The character is depicted in its classic confetto shape with the cheerful and carefree expression typical of Yellow. The figure stands on a base decorated with various colorful M&M's confetti and holds above its head a removable grid tray, originally used to hold candy packages, promotional gadgets, or as a plate for serving sweets.
Character: Yellow, the peanut M&M's mascot.
Function: store display, promotional statue, tray / support.
Material: rigid plastic (PVC or similar), resistant and durable.
Approximate dimensions
Height: about 110 cm
Width (with tray): 70 cm.
Conditions
The exhibitor presents itself in good overall condition for an item used for promotional purposes in a commercial environment. Only signs of typical wear and aging are noticeable (small scratches or slight discolorations), which give the item an authentic vintage display charm. Please carefully review the photos for a complete assessment of its condition.

Details

Era
1900-2000
Model/ Name
Yellow M&M holding tray
Manufacturer/ Brand
M&Ms
No. of items
1
Serial number
Prodotto ufficiale m&m
Style
Pop Art
Title
Yellow Figure scala reale prodotto ufficiale M&M's
Country of Origin
United States
Material
Plastic
Depiction/Theme
Advertising
Colour
Black, Multicolour, White, Yellow
Condition
Good condition - used with small signs of aging & blemishes
Height
110 cm
Width
70 cm
Depth
55 cm
Estimated Period
1980-1990, 1990-2000
ItalyVerified
36
Objects sold
100%
Private

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